Senior Lecturer, MITNorth America
Renée Richardson Gosline is a Senior Lecturer and Principal Research Scientist in the Management Science group at the MIT Sloan School of Management. She has been named one of the World’s Top 40 Professors under 40 by Poets and Quants, and an MIT “Iron Professor.”
Professor Gosline’s main research interests are in how heuristics bias our decision-making, and how technology affects these choices. Her research projects include: how consumers determine “real” from “fake” products, the effect of storytelling in social media on trust and persuasion, and how technology affects performance (featured in her new Tedx talk). In order to address these issues rigorously, she employs experimental methodology, both in the field and laboratory.
Professor Gosline’s research has been featured in academic journals, books, and trade and popular press. She also enjoys teaching one of the most popular classes at MIT Sloan, The Art and Science of Branding: Using Behavioral Science for Strategy. Prior to academia, she was a Marketing practitioner at LVMH Moet Hennessy and Leo Burnett. Professor Gosline received her undergraduate and graduate training at Harvard University, including a Doctorate from the Harvard Business School.Return to Experts