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Ravi Bala

Ravi Bala

VP & CIO, Customer Experience and Digital Technology, Prudential Financial

North America

Ravi is responsible for defining the technology strategy to support the Customer Office vision, and delivering on all business outcomes with technology-driven solutions. As a CIO at Pru, he is also responsible for championing cutting-edge digital technology practices across the company that enable superior experiences for Prudential’s customers.

Ravi brings over 25 years of startup and corporate experience, including leading complex technology initiatives in financial services companies across the globe. Prior to joining Prudential in 2015, Ravi was the managing director of Digital Insight, a spinoff from Intuit, in India. In his previous position with Intuit, Ravi was the head of technology, responsible for leading product delivery for small business, consumer tax, and accountants. Before returning to India for the above-mentioned roles, Ravi held leadership positions with E*TRADE Financial, Sungard Data Systems, and Visa—where he gained experience building platforms and products for clients across the globe.

Ravi holds a Master of Science in Electrical Engineering from Vanderbilt University.

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